An idea conceptualized by Tagbin, during the launch event of Azadi Ka Amrit Mahotsav, a social media campaign titled ‘Vocal for Local’ was launched. As a part of this campaign, a huge Interactive Charkha was installed at the Sabarmati Ashram which took a spin every time someone tweeted their story of buying a local product with the #Vocalforlocal. 

This initiative served the purpose of igniting a feeling of patriotism among the citizens of the country by urging them to buy products that are ‘Made in India’. A video of the users’ tweets was displayed alongside the Charkha as it spun once in significance.