3D Projection Mapping
The search of the most immersive way to experience a story has reached an ultimatum with the development of 3D projection mapping technology. 3D Projection Mapping has proven to be the best tool for providing a more immersive experience to the audience for marketing managers, brand managers, event organizers.
Interactive Touch Walls and Touch Tables
Marketing managers, Brand managers, and Event organizers have explored quite long for technologies that can increase their audience engagement. Touch tables and Touch walls have proven to be one of the most engaging ways to display a message interactively resulting into increase in brand recall.
Augmented Reality is about creating a new reality by enhancing new things in your environment. Augmented Reality provides an opportunity for marketers and event managers to provide a very interactive experience to their audience by providing an option to uniquely engage them with their brand through AR games, AR buildings, and Virtual Wardrobes etc.
Fascinating sci-fi movies have predicted the possibility of projecting 3D realistic images as an element of illusion or a way of communication. And today that future is here, Hologram technology has improved to such an extent that you can use it for presenting an event, or use an AI-based virtual character in Hologram for museums and product displays to give an interactive briefing.
360 Degree Video
One of the latest buzz that has taken over the world recently along with VR and AR technology is 360-degree video. Advertising and Marketing companies, Travel and tourism, and many other Industries have used 360-degree video in a most unique way to give a detailed walkthrough of their office through virtual workspace video, 360-degree advertisement of automobiles and other products, 360 virtual reality tour of the city etc.
Sensor technology has taken engagement into the next level. It have progressed from line detector robots and IR sensors for automated wash basins to, interactive flipbook which can breathe life in the simple text content of your book.
Gesture Recognition Technology
The world could not have been more engaging without the development of gesture recognition technology. Today you can smile and get a selfie or wave your hands and select your best product from a screen. There are many inter-related technologies which are build by integrating gesture-based technology to make it more engaging.
Virtual Reality has allowed us to exist in two different environments at the same time, and prove a more immersive experience to the viewers. Today Virtual Reality is not limited to the gaming world, it is used in different industries ranging from interactive teaching in Medical, construction and Automobile Designs, to Advertising and Marketing campaigns.
Security, real-time data collection and tracking would have never been easy without the development of RFID and NFC technology. Today any private conference or event can be easily secured by using a simple band or sticker made of RFID. Payments are more convenient and secured today by use of NFC even in the remote places. A market launch or a product launch event give you raw data for analysis by use of RFID data collection technology.
Our connection and interaction with people and devices around us have grown stronger using Beacon technology. IOT is one of the best things that Beacon technology have provided us. Sharing of data and building build a local network connection is possible today with the beacon technology. A successful geo-fenced advertisement campaign is in trend today using beacon technology.
Mixed Reality or Hybrid Reality
Mixed Reality or Hybrid Reality is an enhanced version of VR and AR-based technology. Today interior designing and building constructions have a great use of this technology where they can visualize the whole surrounding in a most realistic way and personalize it as per their choice.