3D Projection Mapping
The search of the most immersive way to experience a story has reached an ultimatum with the development of 3D projection mapping technology. 3D Projection Mapping has proven to be the best tool for providing a more immersive experience to the audience for marketing managers, brand managers, event organizers.
Touch Walls and Touch Tables
Marketing managers, Brand managers, and Event organizers have explored technologies that can increase audience engagement. Touch tables and Touch walls are engaging tools that display interactive messages which helps in recalling of a brand.
Augmented Reality is creating reality by augmenting new things in an environment. Augmented Reality offers an opportunity for marketers and event managers to provide an interactive experience to the audience. It uniquely engage people with the emotion of a brand through AR games, AR buildings, Virtual Wardrobes etc.
Fascinating sci-fi movies have predicted the possibility of projecting 3D realistic images as an element of illusion or a way of communication. And today that future is here, Hologram technology has improved to such an extent that you can use it for presenting an event, or use an AI-based virtual character in Hologram for museums and product displays to give an interactive briefing.
360 Degree Video
One of the latest buzz that has taken over the world along with VR and AR technology is 360-degree video. Advertising and Marketing companies, Travel and Tourism Departments are using 360-degree videos to give a detailed walkthrough of their offices. Through virtual workspace video, 360-degree advertisement of automobiles, 360 virtual reality tour of the city etc. one can exactly outline the motive behind their market.
Sensor technology has taken the philosophy of engagement to next level. It has marvelously progressed from line detector robots and IR sensors for automated wash basins to interactive flipbook which breathe life in the simple text content of your book.
Gesture Recognition Technology
The world could not have become so engaging without the development of gesture recognition technology. Today you can smile and get a selfie or wave your hands and select your best product from a screen. There are many such inter-related technologies that are built with the help of integrated gesture-based technology.
Virtual Reality has allowed us to exist in two different worlds at the same time. Today Virtual Reality is not limited to the gaming world, it is making a great progress in different industries ranging from interactive teaching methods in Medical, construction and Automobile Designing to Advertising and Marketing practices.
Security, real-time data collection and tracking would never have been easy without the development of RFID and NFC technology. Today any private conference or event can be easily tracked by using a simple band or sticker made of RFID. Payments are more convenient and secured by the use of NFC even in the remote areas. A market launch or a product launch event instantly provides you raw data for analysis with the help of RFID data collection technology.
Our connection with people and devices around us have grown stronger with the help of Beacon technology. IOT is one of those best things that Beacon technology have provided us with. Data sharing, a local network connection and a successful geo-fenced advertisement campaign are just an extra advantage of its huge success.
Mixed or Hybrid Reality
Mixed or Hybrid Reality is an enhanced version of VR and AR-based technology. Today it’s immensely used by interior designing and architecture to make people visualize a future plan in a realistic way.