UCB Kid’s Store Launch through VR Game
UCB with a new product line of fashion launched a new Kid’s Store.
Client
UCBLocation
Select City Walk Mall, New DelhiProject Execution Year
2018Combat the ‘culture of hatred’ with awareness
At the launch of a new kid’s store at the Select City Walk Mall, New Delhi, by the retail giant UCB, Tagbin helped spread awareness through ‘UNHATE FOUNDATION’ worldwide to overcome the ‘culture of hate’
A Launch with a Social Message
Our team set up an interactive virtual reality game to attract prospective customers. Participants were tasked with catching flying objects with a sabre and thereby collect a good score. Capturing the UCB logo resulted in bonus points. This was a crowd-puller satisfying the objective of drawing likely customers.