Toyota Safety Experiential Drive

Describing the Benefits of 'Driving With Seat Belts On'

Toyota wanted to spread universal acceptance of hybrid and luxury vehicles by explaining the benefits of driving with seat belts on and using the airbag. Tagbin set up an interactive 360-degree virtual drive highlighting the benefits of seat belts through this near real experience.

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Get an Exhilarating Experience of a Virtual Reality Game

The idea of a virtual drive proved to be a great success. Tagbin helped in educating the public about Emergency locking retractors. This allowed driver seat belts to freely extend and retract with occupant movement and lock the belt on a sudden impact. With this people were convinced of the requirement to wear seat belts. This idea got was widely appreciated.