Myntra “End of Reason Sale” Experience Zone
The well-known Indian fashion e-commerce company hosted an experience zone at Cyber Hub, Gurgaon.
LocationCyber Hub, Gurgaon
Project Execution Year2018
AR Games Helped Speeding up the End of Reason Sale
Retail giant- Myntra wanted to promote its end of season sale with a twist. Tagbin came up with an idea of organizing an interactive experience zone under there “End of Reason Sale” Campaign to make event a successful affair for people to interact with at Cyber Hub, Gurgaon. Interactive AR Games were installed to lure people to participate and on the same hand explain the effectiveness of using a shopping website for the same purpose.
They Got Extra Time, Tweets, Special Hashtags and Satisfaction
People participated in the AR Interactive Games, virtually dunk the boxes of discount into a basket displayed on big screen. The more boxes they collected, the more discounts they availed. They also tweeted by using a specific hashtag designated to promote the campaign. Thousands of visitors got attracted to such an appealing strategy and got mind-blowing shopping offers.