Myntra “End of Reason Sale” Experience Zone
The well-known Indian fashion e-commerce company hosted an experience zone at Cyber Hub, Gurgaon.
LocationCyber Hub, Gurgaon
Project Execution Year2018
AR Games gave a fillip to the ‘End of Reason Sale’
Retail giant, Myntra, wanted to promote its end of season sale in an interesting fashion. Tagbin organized a successful drive with an interactive experience zone At Cyber Hub, Gurgaon. Interactive AR games were devised to attract participation and with that the advantages of using the shopping website were put forth.
Winnings Come as Discounts
Through AR Interactive games, people collected discount boxes in a virtual basket displayed on a big screen. The discounts were proportional to the boxes collected. The participants tweeted using a specific hashtag designated to promote the campaign. The universal appeal of the strategy attracted numerous visitors and it was a win-win for both sides.