Microsoft Product Launch
Project Execution Year2015
An Engaging campaign with Digital Tambola for Visitors
In the Red Raas event held in Ahmedabad, Microsoft launched its new gadget line - Lumia 540 They were looking for a good footfall to familiarize people with its features. Therefore, Tagbin organized ‘digital tambola’ as an attraction to have large numbers attend the event. It was a great crowd-puller with visitors doubling with each day.
A Popular Activity which Led To Increased Sales
Tagbin organized a digital activity to invite people to the product launch. Participation required a smartphone to play a simple game of Tambola. A local Wi-Fi zone was set up at the stall participants to registered. On a large LED screen of A large Lumia 540, LED screen the numbers for the Tambola game were displayed. The winner, based on the largest score, was awarded ‘Lumia 540’.