Mercedes Benz Talking Car App

How to Help Customers Make Informed Purchases.

Purchasing a car is a major event for any customer and the first acquisition is like a dream come true for many. This decision is largely information based. People generally research the product, consult friends, and most importantly visit showrooms, check price tags and take test drives. Generally, in every store a sales representative explains the car features to the customer. Benz adopted an interesting method, to substitute the sales representative with a Talking Car App integrated with the car’s functioning and systems.

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A Technology becomes an effective sales tool.

A talking car app was developed by Tagbin to enhance sales and improve the sales-conversion ratio for Mercedes Benz. Based on some qualitative performance measures, the app was designed not only to boost sales but to have reliable customer feedback, enhancing the sale-purchase experience.