LAVA – Product Launch
Lava Iris X1 was among the earliest smartphones in India to use the Android Kitkat operating system.
Client
LAVALocation
DelhiProject Execution Year
2015Smart Gathering of People at the Event
Lava wanted to showcase the features and specifications of its new smartphone - the Lava Iris, especially to highlight its amazing camera quality. Tagbin implemented an experiential way of product launch by designing a selfie booth which could turn 360° and capture excellent quality pictures.
People Clicked Photos and learnt the many features of the phone
The event attracted many who took selfies and shared them on their Facebook timeline, collecting plenty of likes. Smiling selfies made for a lot of fun.