LAVA – Product Launch
Lava Iris X1 was among the earliest smartphones in India to use the Android Kitkat operating system.
Project Execution Year2015
Smart Gathering of People at the Event
Lava wanted to showcase the features and specifications of its new smartphone - the Lava Iris, especially to highlight its amazing camera quality. Tagbin implemented an experiential way of product launch by designing a selfie booth which could turn 360° and capture excellent quality pictures.
People Took Snaps and Delved into Learning to Play the Phone
Fortuitously the entire event brought individuals under one roof, to take selfies and share them on their Facebook timeline. For the same they garnered plenty of likes. It was a fun activity which people seized with their smiling selfies.