Gionee Digital Showroom
For expanding its market in India, Gionee chose a way to increase sales through multi-retail Digital Showroom showrooms.
Client
GioneeLocation
New DelhiProject Execution Year
2015Are you putting Your Purchase to Comparative Analysis
Purchasing a phone from a multi-retail showroom is an overwhelming experience with salesmen usually pushing products with higher margins to the customer. Due to which trust between a customer & the brand bleak and often leads to confusion. High-utility products such as mobile phones are purchased basis a comparative analysis and recommendation from trusted sources.
The Smart Sensor Table Considerably Improved Gionee’s Sales in Multi-Retail Showrooms
Addressing to this challenge, Tagbin created a unique smart table, which when came into interaction with the customer acted as their personal consultant. As the customer places the phone on sensor-based table, all features of the phone were appeared on-screen. Now a customer can place 2 Gionee phones together to compare their features and make a well-thought off decision. This smart sensor table considerably improved Gionee sales in multi-retail showrooms and befitted in reducing the manpower.