Facebook “Zero Friction Future” Virtual Wardrobe
With a global penetration of around 22.9 percent users, Facebook initiated to reduce friction for consumers.
Client
FacebookPartner
KPMGLocation
BangaloreProject Execution Year
2018New Techniques Help save your Time in a World of Hustle
Core aim was to reduce friction while consumers make a purchase. Dressing room trials made it a hassle free activity. An intelligently installed system provided visitors with a wholesome experience. Virtual trails helped visitors try the latest collection taking less time.
Facebook in Collaboration with KPMG Started “Zero Friction Future”
An intelligent recognition system helped visitors try the latest collection virtually. At an event in Bangalore, Tagbin installed a setup ‘Zero Friction Future’ for Facebook in collaboration with KPMG. AR technology helped visitors try new clothes just by posing themselves in front of a mirror. They also provided an option to help people swipe through various outfits and try next.