Facebook “Zero Friction Future” Virtual Wardrobe
Facebook, with a global penetration of 22.9 percent, set out to reduce friction for consumers on their purchase journey and make buying pleasurable for them.
Client
FacebookPartner
KPMGLocation
BangaloreProject Execution Year
2018New Techniques Help Save Time in a Fast-moving World
The aim was to make shopping a smooth activity, in this case for the fashion segment. Dressing room trials and to queue-up can be troublesome. A ‘smart’ system helped visitors with virtual trials, reducing buying time.
Facebook in Collaboration with KPMG Started “Zero Friction Future”
At an event in Bangalore, Tagbin installed a ‘Zero Friction Future’ setup for Facebook in collaboration with KPMG. An intelligent recognition system assisted visitors with virtual trials. AR technology helped visitors try the latest collection by simply standing in front of a mirror. The outfits could be experienced virtually and with the swipe of the screen, outfit change was made possible.