UCB


Project: Interactive VR Game for product launch

Overview

UCB is a global fashion brand based in Ponzano Veneto, Italy. Be it clothing, shoes, bags, or beauty products, UCB is everywhere in fashion industry. Along with assortment they have launched new worldwide communication campaign, an invitation to the leaders and citizens of the world to combat the "culture of hatred", and created the UNHATE Foundation.

Venue
Select Citywalk, Delhi

Website
world.benetton.com

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Challenge

The retail giant wanted to launch their new brand kids store at the Select City Walk Mall, New Delhi. In order to assist them in promoting the brand, Tagbin helped to make it a win-win show.

Solution

In order to provide effective solution, Tagbin set up an interactive VIRTUAL REALITY GAME. To give spectators a real-time experience, they are provided with VR headsets. The participants were required to move the light saber given to them on the spot if they want to collect the flying objects in 2 minutes in order to reap more and more benefits. And if they touch the UCB logo, they got extra bonus points

Here are some rules that audience needs to follow to experience this mind-blowing virtual reality game.

  • WEAR VR HEADSETS
  • FILL THE BASIC INFORMATION
  • MOVE THE LIGHT SABER ON THE SCREEN TO COLLECT FLYING OBJECTS
  • TO GET BONUS, TOUCH UCB LOGO
  • Impact

    The idea of VR GAME proved to be a great success. Audience loved the idea of virtual reality and thoroughly enjoyed the game. One could take advantage of Tagbin’s Virtual Reality games in order to fascinate audience. Virtual reality gaming is the application of a 3D artificial environment of computer games and creates an artificial environment just like real one.

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