Project: Innovate Brand Engagement through RayBan Pull
Ray-Ban had launched eight new categories of shades, and wanted to create engagements around the products, in order to enhance brand identity.
Based on product lines’ theme, Tagbin developed different engagements for the target audience.
This technology based activation turned out to be a phenomenal experience for people, young and adults likewise and thus the activity witnessed a great crowd involvement. The theme based approach for the launch enabled Ray-Ban to develop lasting connections with the visitors, which was proven by the tremendous sales observed at the activation venue.