ONGC


Project: Experience Centre

Overview

Oil and Natural Gas Corporation (ONGC) is an Indian multinational oil and gas company earlier headquartered in Dehradun, Uttarakhand, India. It is a PSU of Indian Government under the administrative control of ministry of petroleum and natural gas.

Venue
Petro Tech 2016, Pragati Maidan, Delhi

Website
www.ongcindia.com

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Challenge

During the 3 day event, petro tech 2016, which was held at Pragati Maidan, Delhi, ONGC members wanted to interact with the audience in an experiential and interactive way where visitors can experience the tough climatic condition ONGC employees face on their job and take the memories from the ONGC stall with them.

The other challenge was for a project name Material Demonstration 2017. The idea was to showcase building materials and construction process to the visitors of the project.

Solution

Petro Tech 2016: A live interaction was created using Rotoscope. Tagbin created a realistic experience through a control visually augmented environment with the help of AR, where the audience can see themselves in the real tough conditions, which is experienced by ONGC employees during working hours such as storms, thunder, and lighting with rain.

Material Demonstration 2017: Tagbin employed an interactive display for the project. By way of Touch Screen, visitors could slide and visually look into the wall. This created a life-like situation, giving visitors a better understanding of the project.

Impact

More than 3000 guests assembled during 3 day event in front of screen to experience the different climatic conditions faced by ONGC employees in their daily life and also took a printed souvenir with them as memory.

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