AUGMENTED REALITY

Petro Tech 2016

Oil and Natural Gas Corporation Limited (ONGC) is an Indian multinational oil and gas company headquartered in Dehradun, Uttarakhand, India. It is a Public Sector Undertaking (PSU) of the Government of India, under the administrative control of the Ministry of Petroleum and Natural Gas. It is India's largest oil and gas exploration and production company. It produces around 77% of India's crude oil (equivalent to around 30% of the country's total demand) and around 62% of its natural gas.

  • Client : Oil and Natural Gas Corporation Limited (ONGC)
  • Venue : Petro Tech 2016, Pragati Maidan, Delhi
  • Website : www.ongcindia.com

    Challenge

    To interact with the visitors during the 3-day event in an experiential & interactive way where they can experience the tough climatic condition ONGC employee faces on their job and take the memories at the ONGC stall with them.

    Solution

    Tagbin created artificial condition through augmented reality, where visitors can see themselves in the real tough conditions through which an ONGC employee go through their job daily.

  • Where visitors experienced themselves in the conditions below:
  • Storms: Thunder and lighting with rain
  • Cold: Visual of a snow Storm/ Blizzard
  • Forest : Visitors get surrounded by forests with and animal creeping up on them.
  • Ocean : A person can see himself standing on an unmanned oil well platform in turbulent ocean waters.

    Impact

    Over 3000 guests gathered each day in front of the screen to experience the different climatic conditions the ONGC employees face in their daily life.