Nestle

Nestle is a Swiss transnational food and drink company headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world measured by revenues and ranked #72 on the Fortune Global 500 in 2014

    Challenge

    The challenge was to connect the consumers with Nestlé's health expert in a realistic way, to answer all their queries & concerns.

    Solution

    Tagbin proposed to make a Holocube which generated a 3D holographic projection of the NNI Scientist, who answered to the predefined questions on the Touch table.

    Impact

    The interactive answering to consumer’s queries made an impact in their minds. This gave us insight into what concerns the consumers most, by analyzing the clicks on the questions.