Myntra


Project: Market Launch through Interactive AR Game

Overview

Headquartered in Bangalore, Karnataka, India, Myntra is an Indian fashion e-commerce company. The company was founded in 2007 to sell personalized gift items.

Venue
Mood Indigo, IIT Bombay

Website
www.myntra.com

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Challenge

The retail giant wanted to promote their end of season sale with a twist. Tagbin came up with the promotion interactive, exciting, and fun at cyber hub to make it successful.

Solution

In order to provide effective solution, Tagbin set up a game on a huge screen in the middle of cyber hub, Gurgaon. People participating in the AR Interactive Game and had to virtually dunk the boxes of discount into a basket. The more boxes they collected, the more discount they will get in the sale. They could also get extra time with the help of tweets by using a specific hashtag designed for the event.

Impact

Interactive AR Games is one of the best tools for any brand if they are looking forward to attract audience to their stall. It keeps you one step ahead of your competitors and also advertises your brand through word of mouth. You can rent this AR Interactive Game from Tagbin to stay in the game. Thousands of visitors got attracted to this appealing game strategy and participated in it to get mind-blowing shopping offers.