Microsoft


Project: Digital Tambola

Overview

Microsoft Corporation (commonly referred to as Microsoft or MS) is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services.Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800

Venue
Ahmedabad

Website
www.microsoft.in

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Challenge

Microsoft wanted to promote its newly launched Lumia 540 in the Red Raas event held in Ahmedabad. They wanted an attention-grabbing activity at their stall, which encouraged simultaneous visitors participation in large numbers.

Solution

Tagbin devised ‘Digital Tambola’ to engage a large number of people using just their smartphones. A local Wi-Fi zone was set up at the stall. The participants were provided with a link on their phone in order to register & get the ticket. The tambola numbers were displayed on a LED screen representing Lumia 540. The final winner was awarded Lumia 540.

Kalli Puri, Director India Today, delivered her truly magical ‘Vote of Thanks’, which was disruptively projected live on a large screen, spruced by relevant content & graphics triggered by her own hand gestures, and enabled by Augmented Reality technology.

Impact

The activity attracted immense attention each day at the stall. The visitors were also interested in learning about the new Lumia 540 and its features, leading to better sales of the product.