Project: Digital Tambola
Microsoft wanted to promote its newly launched Lumia 540 in the Red Raas event held in Ahmedabad. They wanted an attention-grabbing activity at their stall, which encouraged simultaneous visitors participation in large numbers.
Tagbin devised ‘Digital Tambola’ to engage a large number of people using just their smartphones. A local Wi-Fi zone was set up at the stall. The participants were provided with a link on their phone in order to register & get the ticket. The tambola numbers were displayed on a LED screen representing Lumia 540. The final winner was awarded Lumia 540.
Kalli Puri, Director India Today, delivered her truly magical ‘Vote of Thanks’, which was disruptively projected live on a large screen, spruced by relevant content & graphics triggered by her own hand gestures, and enabled by Augmented Reality technology.
The activity attracted immense attention each day at the stall. The visitors were also interested in learning about the new Lumia 540 and its features, leading to better sales of the product.