Project: Virtual Bike Ride
Levi’s had come up with a new commuter’s range of clothing which was water repellent and featured a reflective fabric. They wanted to create a desire among the consumers by spreading awareness about this innovative new product and develop a suitable market positioning by gathering user feedback.
Tagbin came up with an interactive activity that was conducted across three metro cities, enabling effective brand outreach. The activity involved a Bike Ride game where participants could ride a physical bike, simulated virtually on a screen. The gameplay allowed the user to change his clothes through hand gestures according to the weather conditions faced during the game. This let the user experience features of the new clothing range and also provided us important feedback on user opinion.
Through this activity, Levis was able to capture the most involved age groups and also collect important user feedback. It also let a boost in sales which was observed at the activity site. The promotional event was able to outreach over 50,000+ people and promoted the Levi’s commuter range of clothes effectively.