Levi's

Levi Strauss & Co. is a privately owned American clothing company known worldwide for its Levi's brand of denim jeans. Levi's has been worn by people from all walks of life, from miners to award NobelPrize winners including Albert Einstein himself, whose famous Leather Jacket was made by Levi Strauss & Co in the 30's and has recently been sold at auction house Christies for £110,500

  • Client : Levi's
  • Venue : GIP Mall- Noida, Phoenix Mall-Bangalore, Infinity Mall -Mumbai
  • Website : www.levi.com

    Challenge

    Levi’s had come up with a new commuter’s range of clothing which was water repellent and featured a reflective fabric. They wanted to create a desire among the consumers by spreading awareness about this innovative new product and develop a suitable market positioning by gathering user feedback.

    Solution

    Tagbin came up with an interactive activity that was conducted across three metro cities, enabling effective brand outreach. The activity involved a Bike Ride game where participants could ride a physical bike, simulated virtually on a screen. The gameplay allowed the user to change his clothes through hand gestures according to the weather conditions faced during the game. This let the user experience features of the new clothing range and also provided us important feedback on user opinion.

    Impact

    Through this activity, Levis was able to capture the most involved age groups and also collect important user feedback. It also let a boost in sales which was observed at the activity site. The promotional event was able to outreach over 50,000+ people and promoted the Levi’s commuter range of clothes effectively.