LAVA


Project: Product Activation through 360 degree Selfie booth

Overview

Lava International Ltd. is an Indian mobile handset company with headquarters located in Noida, Delhi NCR.Lava Iris X1 was among the earliest smartphones in India to use the Android Kitkat operating system.

Venue
Pan India

Website
www.lavamobiles.com

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Challenge

Lava wanted to showcase the features and specifications of its new smartphone, the Lava Iris, especially highlighting its camera quality.

Solution

We designed a fun 360° Selfie booth which continuously captured excellent quality pictures even while rotating at 360 degrees. Individuals took selfies by posing on the podium and shared their pictures on their Facebook timeline, which were able to garner many likes due to the novelty and attraction it generated.

Impact

This engaging outdoor activity had a pivotal role in creating product awareness among the users. It increased the brand visibility in markets and also on Facebook by using the Facebook integration solution.

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