Project: Product Activation through 360 degree Selfie booth
Lava wanted to showcase the features and specifications of its new smartphone, the Lava Iris, especially highlighting its camera quality.
We designed a fun 360° Selfie booth which continuously captured excellent quality pictures even while rotating at 360 degrees. Individuals took selfies by posing on the podium and shared their pictures on their Facebook timeline, which were able to garner many likes due to the novelty and attraction it generated.
This engaging outdoor activity had a pivotal role in creating product awareness among the users. It increased the brand visibility in markets and also on Facebook by using the Facebook integration solution.