Project: Interactive Marketing through rfid event solution
Kohler wanted to showcase its new and existing product lines to its partners, in a immersive & memorable way, through the use of technology.
Visitors were provided RFID cards with the help of which, their names & designations were displayed on a welcome screen. The card could be tapped on the booths, showcasing various product lines of Kohler. This also enabled the product’s profile to be posted on the visitor’s social media account with the hashtag #KohlerIndia
Through the use of technology, Kohler was able to engage its partners in a novel and immersive way. The social media posts helped in making the event go viral and promoted the brand & its assorted product lines . The related hashtag, #KohlerIndia was featured in the top trending hashtags across various social media channels.