Kohler


Project: Interactive Marketing through rfid event solution

Overview

The Kohler Company, founded in 1873, is an American manufacturing company based in Kohler, Wisconsin. Kohler is best known for its plumbing products, but the company also manufactures furniture, cabinetry, tile, engines, and generators.

Venue
Ritz Carlton, Bangalore

Website
www.kohler.co.in

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Challenge

Kohler wanted to showcase its new and existing product lines to its partners, in a immersive & memorable way, through the use of technology.

Solution

Visitors were provided RFID cards with the help of which, their names & designations were displayed on a welcome screen. The card could be tapped on the booths, showcasing various product lines of Kohler. This also enabled the product’s profile to be posted on the visitor’s social media account with the hashtag #KohlerIndia

Impact

Through the use of technology, Kohler was able to engage its partners in a novel and immersive way. The social media posts helped in making the event go viral and promoted the brand & its assorted product lines . The related hashtag, #KohlerIndia was featured in the top trending hashtags across various social media channels.

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