Kingfisher

Kingfisher is an Indian beer brewed by United Breweries Group, Bangalore. The brand was launched in 1978. With a market share of over 36% in India, it is also available in 52 other countries. The Heineken Group holds 42.4% equity shares in United Breweries Ltd

    Challenge

    The Challenge was to develop a brand connect with the audience, create a buzz among the masses to promote the brand and spread the IPL fever to maximum people.

    Solution

    Tagbin aimed at effective audience engagement and built a virtual cricket game. The gameplay was based on a 3D Google cardboard headset which teleported the player into a virtual cricket stadium. A motion sensor enabled bat replicated the bat’s physical movements in real time in the game. A virtual crowd cheered for the player and applauded him on scoring runs.

    Impact

    This unique and engaging experience helped its participants develop a strong association with the brand, apart from its very visible fun quotient which helped in attracting large participation. The activity was replicated in 60 cities, thus effectively promoting the brand image and helping spread the IPL fever among the masses.