Tweet Gift Box

Huawei Technologies Co. Ltd. is a Chinese multinational networking and telecommunications equipment and services company headquartered in Shenzhen, Guangdong. It is the largest telecommunications equipment manufacturer in the world, having overtaken Ericsson in 2012.

  • Client : Huawei Technologies Co. Ltd.
  • Venue : Hard Rock Cafe, DLF Saket, Delhi
  • Website : www.huawei.com

    Challenge

    Huawei wanted to amplify their reach to the potential buyers through bloggers for which they conducted a Pre-Launch Digital Footprint Event for Honor 6x Launch.

    Solution

    Tagbin created a Social Media amplification game called Tweet GiftBox. The Audience tweeted on #SWAGPHONEISCOMING activating the Spin of the Fortune Wheel on the screen.

    The Tweet Gift box had 24 locked slots with Gifts in them. The random Slot number selected by the fortune wheel on the screen which opens the Lucky door automatically, unlocking the Gift for the Audience.

    Impact

    100+ Bloggers tweeted creating a Reach of 150,000+ people in just a single day.