Project: Piston wall
The challenge was to come up with a solution that stands out from the competition and provided visitors with an impactful experience of the new technology, at their pavilion in the Auto expo ‘16
The proposed solution was to use Karizma motorcycle pistons to create a large Main Backdrop wall of the stall. The pneumatically coded to-and- fro movement of the pistons was well choreographed to create visual delights for the audience, making brand logos, different shapes, patterns and messages. We also created a Digital Heart by assembling multiple screens & using Raspberry Pie (microcomputer), they were able to display numerous videos simultaneously.
The idea helped Hero differentiate itself from its competition, elegantly showcasing their alignment to futuristic technologies as well as building a bond with the consumer. Hero became the most visited brand at the Auto Expo’16 and also won the best two-wheeler pavilion award.