Hero

Auto Expo 2016

Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest manufacturer of two - wheelers, based in India. In 2001, the company achieved the coveted position of being the largest two-wheeler manufacturing company in India and also, the 'World No.1' two-wheeler company in terms of unit volume sales in the calendar year. Hero MotoCorp Ltd. continues to maintain this position till date.

    Challenge

    The challenge was to come up with a solution that stands out from the competition and provided visitors with an impactful experience of the new technology, at their pavilion in the Auto expo ‘16

    Solution

    The proposed solution was to use Karizma motorcycle pistons to create a large Main Backdrop wall of the stall. The pneumatically coded to-and- fro movement of the pistons was well choreographed to create visual delights for the audience, making brand logos, different shapes, patterns and messages. We also created a Digital Heart by assembling multiple screens & using Raspberry Pie (microcomputer), they were able to display numerous videos simultaneously.

    Impact

    The idea helped Hero differentiate itself from its competition, elegantly showcasing their alignment to futuristic technologies as well as building a bond with the consumer. Hero became the most visited brand at the Auto Expo’16 and also won the best two-wheeler pavilion award.