Gail


Project: Interactive Marketing Vibrant Gujarat

Overview

GAIL Limited is the largest state-owned natural gas processing and distribution company in India. It is headquartered in New Delhi. GAIL was listed in the 131st position among India's most trusted brands according to the Brand Trust Report 2014, a study conducted by the Trust Research Advisory.

Venue
Gandhinagar

Website
gailonline.com

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Challenge

To build an engagement to pay tribute to Mahatma Gandhi’s vision.

Solution

To meet the requirements an application was developed to get signatures on tablet. The signatures were used to form an image of Mahatma Gandhi. Every signature resulted in increasing the visibility of Gandhi’s photo on the large screen.

Impact

This activity involved user in a creative way. As Gandhiji’s face came into view with increasing signatures, people left their hesitation and participated with vigor. This activity was successful in highlighting the theme “Vibrant Gujarat".

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