Dholera Industrial City Development Limited (DICDL)


Project: India's First Smart City Experience Center at Dholera

banner - India's First Smart City Experience Center at Dholera built by Tagbin
dholera - India's First Smart City Experience Center at Dholera built by Tagbin

Overview

In the ‘Experience Zone’ created during the Vibrant Gujarat Global Summit, the idea was to showcase the overall planning of the upcoming Smart City; Dholera. The purpose was to attract interested investors and companies by creating an Experiential Zone that has never been done in India before.

Venue
Ground floor, BEC (Business and Exhibition Center), Gujarat

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Approach

Today the concept of selling experience is steadily taking firm roots in businesses that require deep insight. Blending experiential solutions like 3D Projection Mapping with the core idea of a city model, a plan can be displayed in a colorful yet interesting manner. This keeps the viewers engaged as well as amazed at the same time while giving him good insights.

c1 - India's First Smart City Experience Center at Dholera built by Tagbin

Solution

An experience zone was incorporated to project the city plan along with the advanced technology they are using for it. Using 3D Projection Mapping, the experiential branding of Dholera Logo was marked at the entrance. The experience zone projected the ancient city of Lothal, which was way ahead of its time during the Indus Valley Civilization. The overall experience zone gives the viewer a complete plan of the Smart City and the other 'Plug and Play' infrastructure it features.

Impact

Today immersive experiences are driving demands for good, services and in fact whole projects. Such platforms can help businesses in projecting a visual outlay of projects that require deep understanding and investment. The event was not an only major success, it even attracted viewers to be a part of the Smart City project.

c3 - India's First Smart City Experience Center at Dholera built by Tagbin