Project: India's First Smart City Experience Center at Dholera
Today the concept of selling experience is steadily taking firm roots in businesses that require deep insight. Blending experiential solutions like 3D Projection Mapping with the core idea of a city model, a plan can be displayed in a colorful yet interesting manner. This keeps the viewers engaged as well as amazed at the same time while giving him good insights.
An experience zone was incorporated to project the city plan along with the advanced technology they are using for it. Using 3D Projection Mapping, the experiential branding of Dholera Logo was marked at the entrance. The experience zone projected the ancient city of Lothal, which was way ahead of its time during the Indus Valley Civilization. The overall experience zone gives the viewer a complete plan of the Smart City and the other 'Plug and Play' infrastructure it features.
Today immersive experiences are driving demands for good, services and in fact whole projects. Such platforms can help businesses in projecting a visual outlay of projects that require deep understanding and investment. The event was not an only major success, it even attracted viewers to be a part of the Smart City project.