Dell, the computer hardware leader, had just launched a new range of its popular Latitude Laptops, and expressed its desire to promote it through Social Media.
Tagbin suggested Dell an internal employee level engagement activity within the office premise, create buzz around the culture of the company, and then promote it on Social Media. The concept chosen was around Cricket, as Dell had recently associated itself with IPL. We created a Virtual Cricket game which excited everyone in the organisation, as they could play with an actual bat aided by sensors, and the individual score was posted on leaderboard. There was a sense of gaming, as well as competition amongst employees, which was recorded and posted on Social media-giving high visibility to the brand.
The involvement of employees, keeping cricket at the core of the concept, and the excitement generated thereof, was a huge hit for the company, and the objective of engaging over 3000 employees with a social media footprint of over half a million, was met flawlessly.