Coca-Cola

Coca-Cola (often referred to simply as Coke) is a carbonated soft drink produced by The Coca-Cola Company of Atlanta, Georgia. Originally intended as a patent medicine.Based on Interbrand's best global brand study of 2015, Coca-Cola is the world's third most valuable brand

    Challenge

    Coke wanted to showcase their Brand’s exciting history, evolution & their world class manufacturing process,live. This led them to the need to create an experience zone, The Happiness Factory.

    Solution

    Tagbin aimed to meet the required objective in an innovative & engaging manner. Tagbin deployed innovative solutions like Interactive Quiz, Motion Sensor Floor, Make my Coke bottle,Coke’s contribution to society, Interactive Coke Studio etc., using cutting-edge technologies like:

  • Motion sensing
  • Augmented reality
  • Virtual reality
  • Kinect technology

    Impact

    The zone offered a conversational & interactive experience to its visitors while communicating the brilliance of the organisation's ethos.