Adidas


Project: Product launch of Adidas EQT Shoes

Overview

adidas is one of the most loved sports brand globally. The basic theme is rooted back to sports. Be it their line of apparels, shoes, bags or accessories, everything is sport inspired. Along with the line of collection they believe in inspiring athletes to start over and take on today.

Venue
Promenade Mall, New Delhi

Website
www.adidas.co.in

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Challenge

The brand wanted to showcase their new EQT shoe launch at the Promenade Mall, New Delhi. In order to assist them in designing and adding some intricate details Tagbin helped them with to pull of the event successfully.

Solution

In a time frame of mere 24 hours, Tagbin was able to pull of such a large-scale event. To help the viewers grasp product knowledge, all the information was contained in touch tables for seamless presentation.

Here are some mind-blowing techniques it used to mesmerize its audience at the event.
With the

  • CLICK AND LEARN
  • PROXIMITY SENSORS ACTIVATING PRODUCT VIDEOS
  • PICK AND LEARN
  • PROXIMITY SENSORY TO ACTIVATE THE FLIP FLOP
  • Impact

    The event was a great success. With this Experiential Learning Solution, Tagbin could help its audience could easily gain knowledge on the features and key specification of a product. This solution help them understand the product in a much intensive way which would not have been possible with any other type of learning process technique.

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